Remember when MTV actually had something to do with music? I have fond teenage memories of gazing in wonder at the wall-to-wall music videos when it first hit the airwaves, but this ain’t your daddy’s MTV. It’s now a wasteland of talentless, witless reality shows which pander to America’s most brain-dead viewers. But everyone knows that, right?
Apparently there have been a lot of folks in the music biz challenging MTV to return to its roots. “Bring back the music! Promote the artists! Be cool again!” And according to a post on rollingstone.com, MTV is answering this call for more music programming by creating — surprise! — 16 shitty new reality shows that have zilch to do with music.
“These new series reflect Generation ‘Why Not?’ — living, working and playing on their own terms, ‘adventure capitalists’ if you will, pursuing a variety of thrill-seeking, 2.0, express-yourself enterprises,” says MTV entertainment president Brian Graden.
*blink* Did this asshat actually string together a series of moronic catchphrases and buzzwords in defense of this plan to bring more TeeVee tripe to the masses? Let’s see:
- Generation Why Not
- playing on own terms
- adventure capitalists
- express yourself
Yep, he’s got all the bases covered. WHAT A FUCKIN’ DOUCHE. These are shows created by douchey executives specifically for douchey twentysomethings and even douchier teenagers. Granted, music videos aren’t always mind-expanding material, but they can at least be creative and interesting. They’re practically high art compared to this reality show crapulence. I think it’s time to change the network’s name to DTV, what about you?
On second thought, maybe this is what America has embraced as the best form of entertainment. Maybe our standards have sunk so low that reality shows about complete strangers are more appealing than anything that might actually enrich one in some way. (That goes for all TV programming, not just MTV. Reality shows have taken over…even on the Discovery Channel!)
If you haven’t seen the movie “Idiocracy”, I suggest you run right out and rent it, because it’s absolutely a vision of our future if we keep this shit up.