Oh for fuck’s sake. Keurig is going to lock down “approved” coffee pods to work only on their machines? This is one of the stupidest uses of DRM I’ve seen yet — it’s copy-protection taken to its most absurd extreme.
It’s also another reason to stop buying into the expensive and wasteful coffee pod fad. Quit being lazy! Get yourself a small French press or even an Aeropress and you’ve got great coffee within minutes. If you’re going to screw around with coffee machines, do it right and get an actual espresso machine, not an expensive toy that makes you feel like you’re making fancy coffee. Geez.
Much like inkjet printers, the real profit in the coffee-pod biz is in selling customers ink or coffee that your company either sells or is earning licensing fees from. Until recently, all disposable coffee pods used in Keurig machines had to be Keurig-licensed. The patent has now expired, and anyone with a coffee business and a dream can make K-Cup compatible coffee pods. The company’s next brewer won’t allow that kind of nonsense. Keurig 2.0 machines will enforce this in the future by using digital rights management (DRM), or the same technology that explains why you can’t send all of your co-workers your iTunes copy of the new Beyonce album.