I ripped this ad out of a magazine about 15 years ago because subliminal ads have been an interest of mine for a long time, and I thought this was kinda funny & clever since the ad isn’t even for alcohol (it’s for a tech company). I recently found it in a shoebox of similar stuff and had to share.
Allegedly, ice cubes used to be a favorite place to hide subliminal words and images (usually “sex” or images of nekkid ladies, etc.) in ads for alcohol and soft drinks. A lot of old-timer admen say that the whole subliminal thing never happened, but I’ve seen some pretty convincing examples. Even if it didn’t happen, it’s a fun concept!