There are SO many things wrong with this: the idiotic idea of an English Pub Burger, the non-English-Pub-ness of said burger (not only on a basic level but the inclusion of American cheese), the obvious desperation of McDonald’s marketing dept. in trying to come up with yet another way to repackage a simple bacon cheeseburger, the way the ad treats the customer like a complete idiot by explaining all that super complicated Brit lingo that anyone who watches TeeVee (and what American doesn’t?) already knows… It’s simply horrible, shitty ad for horrible, shitty food. It’s what we’ve come to expect from McDonald’s, though, so in that respect, bravo for this attempt at pub grub! Wait…do I need to define “pub grub” to you in case you don’t know what it means?
On the heels of yet another devastating last-place finish among burger chains, McDonald’s may be trying to spice up their gray meat by going even grayer — or rather, greyer — with the English Pub Burger it’s testing in at least one Illinois town.
via The Consumerist