Voluntary torture

A recent study says that those obnoxious and insulting commercials that theaters are showing before movies aren’t keeping moviegoers away.  I don’t know about you, but sitting through 10 minutes of this tripe usually puts me in a very bad mood by the time the movie starts, and that’s not how I want my movie experience to be.  I absolutely resent being subjected to such mindless bullshit when I’ve already paid for my ticket and maybe even bought an overpriced snack.  Usually I end up sighing dramatically or loudly talking back to the screen (“Save it for T.V.!”), which is sort of a defensive reaction, but mostly I just sit there and take it.  It’s like a battle of wills or something.  And yet, I stubbornly continue to go because I like seeing shows on the big screen.  Sounds like I’m not the only one, hmmm?

And before anyone defends the theater owners who “have no other option” due to tight budgets, let me suggest that they try something else before subjecting their customers to this.  Hell, I’d gladly pay an extra dollar if I could just see the film at at the advertised time!  Movie trailer tripe is bad enough, but if you’re going to make me watch insipid commercials as well, then make it worth my while.  You’re lucky we’re coming in at all instead of staying home and watching DVDs.

If I stopped going to the movies, nobody would care…but if thousands stopped going all at once, now that would be something!  Too bad it will never happen, if this study is accurate.  Maybe the marketing bastards are winning this one after all.  It’s enough to make me want to buy one of those home projection screens and create my own big-screen experience at home.  Not a bad idea, really…

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  1. In France, by law, the theater has to post what time the movie actually starts. They advertise what time the festivities begin, but also when the movie actually starts.

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  2. How ’bout we make a website, or maybe a banner for our websites/signatures? I know it’s not going to help, but it’ll make us feel better

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  3. I’m one of those who’s curtailed my movie going in a major way, although I agree I like seeing some movies on a larger screen. The trade-off is almost never worth it considering not only the force-fed commercials and previews, but also the outrageous ticket prices, inexcuseably overpriced and oversized pig-at-trough concession stand crapola, cell phone rings and conversations (I even hate them before the movie, waiting on line, etc.), third-rate provincial morons who think we all want to hear their running commentary on the movie and/or their life (“so then I go….”), and all too often a shitty movie to boot.

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