It does not make you a Real Cool Guy!
It makes you look like a complete twat!
This ugly trend died in the 80’s for a very good reason. Just because the mannequins at Old Navy and the airbrushed muscledorks in mens’ magazines are doing it doesn’t mean it’s a good idea. Turning your collar up brings bad fashion karma. It makes people laugh and point. Stop that!
This has been a public service announcement from the League of Horrified Fashion Observers.