Leave it to a French fashion designer to decide that today’s “macho man” is at home in ridiculous, pretentious foo-foo clothing.
Macho man is an endangered species, with today’s male more likely to opt for a pink flowered shirt and swingers’ clubs than the traditional role as family super-hero, fashion industry insiders say.
A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe.
“The masculine ideal is being completely modified. All the traditional male values of authority, infallibility, virility and strength are being completely overturned,” said Pierre Francois Le Louet, the agency’s managing director.
Instead today’s males are turning more towards “creativity, sensitivity and multiplicity,” as seen already in recent seasons on the catwalks of Paris and Milan.
Look, Nelly (his real name, I might add): just because you’re seeing this stuff on the catwalks of Paris and Milan doesn’t mean it’s a new paradigm for manly men everywhere. Can you seriously imagine the typical American thick-necked macho jock type wearing a pink shirt spattered with yellow flowers? He’d rather be dipped in gravy and thrown to a pack of rabid poodles! I don’t know about you, but I don’t trust fashion designers to be the ones to psychoanalyze the men of the world the way they attempt to in this story. I know they like to try to dictate what everyone else wears by deciding what’s “in” and “hot”, but this is a bit of a stretch. But I’m just a lowly consumer…the French Fashion Elite™ obviously know a great deal of deep philosophical stuff that I’m completely missing. I’ll wear whatever you tell me to! Where’s my neon green tube top and matching thong?
These people are also using Reebok’s bullshitty slogan “I Am What I Am” as an example of the newfound freedom among straight men to bend the rules and do/dress as they please. Nevermind the fact that it’s a MARKETING SLOGAN which would be more accurate if it was “I am what I am as long as I’m wearing Reebok.” (In case the story has moved, since Yahoo stupidly moves news links after a few days, you can read a text version here.)