I just read a horrifying story about the vastly expanded Star Wars marketing that has been unleased on all our media. Toys, food, games, books, clothing…if they can stick a Star Wars characater on it, you’ll be able to buy it somewhere. Of course, this has always been a heavily-marketed franchise, but now they’re going let the characters actually be seen drinking Pepsi or shoving hamburgers in their faces, whereas in the past they’ve only been allowed to appear on the actual merchandise. It’s a marketing guy’s wet dream, and we get to suffer for it. Yay!