One of the reasons I don’t go out to movies very often anymore is that there are too many distractions. You’ve got people chomping loudly on snacks, plastic wrappers crackling, children (sometimes clueless adults) yapping, and 20 minutes of brain-melting commercials before the show. The latest annoyance? Cellphones. Or, rather, people who insist on using them during the movie. The screens light up the entire area around them, drawing peoples’ eyes involuntarily away from the entertainment they paid an outrageous price for. If you can’t go two hours without checking your goddamn Facebook/Twitter/texts/whatever, why the hell did you pay $10 to come sit in a dark room with dozens of other people who can? Put your phone away–it’s fucking rude and it makes you look like a royal twat. Which you are. (I don’t know if you can tell, but these people really irritate me!)
Anyway, one theater chain in Snottsdale Scottsdale, AZ is putting up posters which make it clear that texting during movies is makes you a Grade-A annoyance. However, I don’t think posters are quite enough, since people like this will gladly ignore them. I think the usher should go over and shine a flashlight right in the faces of these self-absorbed pricks so they get the message.
Predictably, one person quoted in the story makes it a free speech issue. Nice try, but sorry–this isn’t about freedom of speech, it’s about you being a royal twat!
Officials at Harkins Theatres hope to gently steer patrons away from what has become an all-too-common practice. The Scottsdale-based chain is accelerating a campaign against texting during movies.
The campaign includes replacing promotions of coming attractions in poster cases with “No Texting During Movie” signs. The Arrowhead Harkins near Bell Road and Loop 101 had one inside the lobby this week. More are expected the weekend of Sept. 24.
Harkins’ nationwide campaign will run through Christmas.
“We’re asking that moviegoers have respect for other guests around them,” Harkins spokesman Bryan Laurel said.
The chain has heard from “plenty of people” whose moviegoing experience was ruined by texters, he said.
“People feel they aren’t disturbing others but someone getting on Facebook or Twitter, that quick burst of light can be distracting,” Laurel said. “You wouldn’t text in church or in an important meeting, and we’re trying to create some social rules here, too.”